BSB61315 Advanced Diploma of Marketing and Communication

(CRICOS Code: 093760A)

Duration: 52 weeks


Delivery Locations:

 

  • Parramatta Campus – Level-2, 25 George Street, Parramatta NSW 2150
  • Brisbane Campus - Level 2, 132 Albert Street, Brisbane QLD 4000
  • Gold Coast Campus - Suite 102A, 9 Bay Street, Southport QLD 4215
  • Cairns Campus - Level 1 & 2, Palm Court, 34 Lake Street, Cairns QLD 4870

Entry Requirements

  • Minimum 18 years of age at the time of commencement
  • Successful completion of Diploma of Marketing and Communication qualification
  • Minimum IELTS score of 5.5 or PTE score of 42 or its equivalent

In addition,

  • Should have basic computer and MS Office skills (Word, Excel and Power Point)

Course Description

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.


Target Group

Target group for this program will be international students who have completed Diploma of Marketing and Communication qualification and want to work in senior level Marketing positions.


Recommended Pathways

Pathways into the qualification:

Individuals may enter Advanced Diploma of Marketing and Communication upon completed Diploma of Marketing and Communication qualification.

Pathways from the qualification:

After achieving Advanced Diploma of Marketing and Communication, individuals could progress to Bachelor course within marketing and communication area.

Employment Pathways from the qualification:

This qualification provides a pathway to work in a senior managerial roll within various Business settings. Possible job titles include:

  • marketing director
  • national, regional or global marketing manager

Delivery

Training is based on face-to-face classroom delivery including interactive classroom teaching, and tutorials. Classes will be scheduled for minimum of 20 contact hours per week.


Assessments

Assessment will usually commence in the session following delivery. Students will be required to perform in a range of assessment tasks including and not limited to; Written Questions, Project, Case Studies, Assignment, Demonstration / Observation and Role plays.


Course Credit

Course Credit is the value assigned for the recognition of equivalence in content and learning outcomes between different types of learning and/or qualifications. Course Credit reduces the amount of learning required to achieve a qualification and may be through Credit Transfer (CT) and/or Recognition of Prior Learning (RPL).

Students may apply for RPL or Credit transfers for any unit in which they can successfully demonstrate competency.


 

Course Structure

 Core Units

·         BSBADV602  - Develop an advertising campaign

·         BSBMGT616  - Develop and implement strategic plans

·         BSBMKG609  - Develop a marketing plan

 Elective Units

·         BSBCRT501  - Originate and develop concepts

·         BSBINN601   - Lead and manage organisational change

·         BSBMGT605  - Provide leadership across the organisation

·         BSBMGT608  - Manage innovation and continuous improvement

·         BSBMGT617  - Develop and implement a business plan

·         BSBMKG603  - Manage the marketing process

·         BSBMKG605  - Evaluate international marketing opportunities

·         BSBMKG607  - Manage market research

·         BSBMKG608  - Develop organisational marketing objectives

 

Fees

Please refer to the Course Fee table


  

Next Steps

Students may enrol in further studies in Bachelor level Marketing related degrees in any Australian Higher education institution or universities.

For intake dates please contact us for more info