BSB52415 Diploma of Marketing and Communication

(CRICOS Code: 093759E)

Duration: 52 weeks 


Delivery Locations:

 

  • Parramatta Campus – Level-2, 25 George Street, Parramatta NSW 2150
  • Brisbane Campus - Level 2, 132 Albert Street, Brisbane QLD 4000
  • Gold Coast Campus - Suite 102A, 9 Bay Street, Southport QLD 4215
  • Cairns Campus - Level 1 & 2, Palm Court, 34 Lake Street, Cairns QLD 4870

Entry Requirements

  • Minimum 18 years of age at the time of commencement
  • Successful completion of Certificate IV qualification or higher
  • Minimum IELTS score of 5.5 or PTE score of 42 or its equivalent

In addition,

  • Should have basic computer and MS Office skills (Word, Excel and Power Point)

Note: Students with over a year relevant work experience but without the minimum qualification must complete institute course specific LLN test and achieve minimum score for each ACSF criteria.


 

Course Description

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.


 

Target Group

Target group for this program will be international students over the age of 18 who has completed Certificate IV qualification within marketing and communication area or is working on a marketing role and want to progress to the next level in their career.


Recommended Pathways

Pathways into the qualification:

Individuals may enter Diploma of Marketing and Communication with one-year vocational experience in marketing and communication area or completed Certificate IV in Marketing and Communication or similar qualification.

Pathways from the qualification:

After achieving Diploma of Marketing and Communication, individuals could progress to Advanced Diploma of Marketing and Communication or other Advanced Diploma courses within the business training package.

Employment Pathways from the qualification:

Possible job title includes.

  • marketing manager
  • marketing team leader
  • product manager

Delivery

Training is based on face-to-face classroom delivery including interactive classroom teaching, and tutorials. Classes will be scheduled for minimum of 20 contact hours per week.


Assessments

Assessment will usually commence in the session following delivery. Students will be required to perform in a range of assessment tasks including and not limited to; Written Questions, Project, Case Studies, Assignment, Demonstration / Observation and Role plays.


Course Credit

Course Credit is the value assigned for the recognition of equivalence in content and learning outcomes between different types of learning and/or qualifications. Course Credit reduces the amount of learning required to achieve a qualification and may be through Credit Transfer (CT) and/or Recognition of Prior Learning (RPL).

Students may apply for RPL or Credit transfers for any unit in which they can successfully demonstrate competency.


 

Course Structure

 Core Units

·         BSBMKG507  - Interpret market trends and developments

·         BSBMKG523  -  Design and develop an integrated marketing communication plan

·         BSBPMG522   - Undertake project work

 Elective Units

·         BSBADV503  -  Coordinate advertising research

·         BSBMKG501   - Identify and evaluate marketing opportunities

·         BSBMKG506   - Plan market research

·         BSBADV509   - Create mass print media advertisements

·         BSBWRT501   - Write persuasive copy

·         BSBCUS501   - Manage quality customer service

·         BSBMKG502   - Establish and adjust the marketing mix

·         BSBMKG515   - Conduct a marketing audit

·         BSBMKG508   - Plan direct marketing activities

         Students are required to complete all the above elective units.

 

Fees

Please refer to the Course Fee table


 

Next Steps

This course will qualify successful graduates to carry out Marketing Specialists roles. Students may enrol in further studies in Advanced Diploma of Marketing and Communication offered at Australis Institute.

 

For intake dates please contact us for more info