BSB52415 Diploma of Marketing and Communication

(CRICOS Code: 093759E)

Duration: 52 weeks (40 weeks face to face study + 12 weeks holiday break)

Delivery Locations:

  • Parramatta Campus (Sydney)
  • Gold Coast Campus
  • Brisbane Campus
  • Cairns Campus

Entry Requirements

Entry to this qualification is limited to those individuals who:

Please also refer to the “Course Entry Requirements” for English language proficiency, academic and other entry requirements. 

Course Description

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.

Career Opportunities

They are likely to work in the roles as Marketing Specialists.



Course Structure

Core Units

There are three (3) core units specified for this qualification:

·         BSBMKG507 Interpret market trends and developments

·         BSBMKG523 Design and develop an integrated marketing communication plan

·         BSBPMG522 Undertake project work

Elective Units

The following electives have been selected for inclusion. These units were chosen after consideration of the training package guidelines and industry feedback.

·         BSBADV503 Coordinate advertising research

·         BSBMKG501 Identify and evaluate marketing opportunities

·         BSBMKG506 Plan market research

·         BSBADV509 Create mass print media advertisements

·         BSBWRT501 Write persuasive copy

·         BSBCUS501 Manage quality customer service

·         BSBMKG502 Establish and adjust the marketing mix

·         BSBMKG515 Conduct a marketing audit

·         BSBMKG508 Plan direct marketing activities

         Students are required to complete all the above elective units.


Next Steps

This course will qualify successful graduates to carry out Marketing Specialists roles. Students may enrol in further studies in Advanced Diploma of Marketing and Communication offered at Australis Institute.

 Course Fees

For intake dates please contact us for more info