This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

Entry Requirements

  • Minimum 18 years of age at the time of commencement.

  • Successful completion of Australian Equivalent Year 12 qualification or higher.

  • Minimum IELTS score of  6.0 or equivalent.

Computer Requirements

You will need to ensure they can connect to the internet and have the capability to use our online learning system that meets the minimum technical requirements, which are:

  • Access to a laptop/computer is preferred.

  • An operating system supporting the following browsers (current version and up to three most recent versions): Chrome, Firefox, Safari (excluding Safari on Windows), and Microsoft Edge.

  • For Windows: Windows 10, 4 Gb RAM installed (minimum).

  • For MAC: Mac OS X 10.13 or above.

  • Access to Word processing software, such as Microsoft Word.

  • Reliable internet connection.

  • Should have basic computer and MS Office skills (Word, Excel and PowerPoint)

Career Insights

Possible job titles include:

  • Marketing director.
  • National, regional or global marketing manager.


Training is based on face-to-face classroom delivery including interactive classroom teaching, and tutorials. Classes will be scheduled for a minimum of 20 contact hours per week.


Written activities assessment/ knowledge questions, assignment.

Course Credit

Course Credit is the value assigned for the recognition of equivalence in content and learning outcomes between different types of learning and/or qualifications. Course Credit reduces the amount of learning required to achieve a qualification and may be through Credit Transfer (CT) and/or Recognition of Prior Learning (RPL).

Students may apply for RPL or Credit transfers for any unit in which they can successfully demonstrate competency.

Course Structure

Core Units
BSBTWK601 -Develop and maintain strategic business network
BSBMKG622 – Manage organisational marketing process
BSBMKG621- Develop organisational marketing strategy
BSBMKG623 – Develop marketing plans
Elective Units
BSBMKG624 – Manage market research
BSBMKG626 – Develop advertising campaigns
BSBCRT611- Apply critical thinking for complex problem solving
BSBSTR601- Manage innovation and continuous improvement
BSBTEC601- Review organisational digital strategy
BSBOPS601 – Develop and implement business plan
BSBLDR601- Lead and manage organisational change
BSBCRT512 – Originate and develop concepts

Fees and Intake Dates

For fees and intake dates, please click here for more information.

CRICOS: 111072E
Campus: Sydney
Duration: 52 weeks
Student: International

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