BSB40820 Certificate IV in Marketing and Communication

(CRICOS Code: 111070G)

Duration: 52 weeks 

Delivery Locations:


  • Parramatta Campus – Level-2, 25 George Street, Parramatta NSW 2150

Entry Requirements

  • Minimum 18 years of age at the time of commencement
  • Successful completion of Australian Equivalent Year 12 qualification or higher
  • Minimum IELTS score of 5.5 or PTE score of 42 or its equivalent

In addition,

  • Should have basic computer and MS Office skills (Word, Excel and Power Point)

Course Description

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

Target Group

Target group for this program will be international students who are 18 years and above, including mature aged clients who want to enter the industry as marketing officer.

Recommended Pathways

Pathways into the qualification:

Individuals may enter this qualification with limited or no vocational experience and without a lower-level qualification.

Pathways from the qualification:

After achieving this qualification, individuals could progress to Diploma of Marketing and Communication or other Diploma qualification within the Business training package.

Employment Pathways from the qualification:

Possible job title includes.

  • Marketing coordinator / Team leader
  • Marketing officer


Training is based on face-to-face classroom delivery including interactive classroom teaching, and tutorials. Classes will be scheduled for minimum of 20 contact hours per week.


Assessment will usually commence in the session following delivery. Students will be required to perform in a range of assessment tasks including and not limited to; Written Questions, Project, Case Studies, Assignment, Demonstration / Observation and Role plays.

Course Credit

Course Credit is the value assigned for the recognition of equivalence in content and learning outcomes between different types of learning and/or qualifications. Course Credit reduces the amount of learning required to achieve a qualification and may be through Credit Transfer (CT) and/or Recognition of Prior Learning (RPL).

Students may apply for RPL or Credit transfers for any unit in which they can successfully demonstrate competency.


Course Structure

 Core Units

  • BSBWRT411- Write complex documents


  • BSBMKG435 - Analyse consumer behaviour


  • BSBCMM411 - Make Presentations


 Elective Units

  • BSBMKG439 - Develop and apply knowledge of communication industry


  • BSBMKG431- Assess marketing opportunities


  • BSBMKG432 - Research international markets


  • BSBMKG440 - Apply marketing communication across a convergent industry


  • SIRXMKT006 - Develop a social media strategy


  • BSBOPS404 - Implement customer service strategies


  • BSBTWK503 - Manage meetings


  • BSBCRT412 - Articulate, present and debate ideas


  • BSBMKG433 - Undertake marketing activities


Fees and Intake Dates

For fees and intake dates please click here for more info.


Next Steps

This course will qualify successful graduates to carry out entry level Contract, Program and Project Administrators roles. Students may enrol in further studies in Diploma of Marketing and Communication offered at Australis Institute.