BSB50620 Diploma of Marketing and Communication

(CRICOS Code: 111071F)

Duration: 52 weeks 

Delivery Locations:

  • Parramatta Campus – Level-2, 25 George Street, Parramatta NSW 2150

Entry Requirements

  • Minimum 18 years of age at the time of commencement
  • Successful completion of BSB40820 Certificate IV in Marketing and Communication Qualification or Higher
  • From 5.5 IELTS or equivalent to 6.0 IELTS or equivalent

In addition,

  • Should have basic computer and MS Office skills (Word, Excel and Power Point)

Note: Students with over a year relevant work experience but without the minimum qualification must complete institute course specific LLN test and achieve minimum score for each ACSF criteria.


Course Description

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.


Target Group

Target group for this program will be international students over the age of 18 who has completed Certificate IV qualification within marketing and communication area or is working on a marketing role and want to progress to the next level in their career.

Recommended Pathways

Pathways into the qualification:

Individuals may enter Diploma of Marketing and Communication with one-year vocational experience in marketing and communication area or completed Certificate IV in Marketing and Communication or similar qualification.

Pathways from the qualification:

After achieving Diploma of Marketing and Communication, individuals could progress to Advanced Diploma of Marketing and Communication or other Advanced Diploma courses within the business training package.

Employment Pathways from the qualification:

Possible job title includes.

  • marketing manager
  • marketing team leader
  • product manager


Training is based on face-to-face classroom delivery including interactive classroom teaching, and tutorials. Classes will be scheduled for minimum of 20 contact hours per week.


Assessment will usually commence in the session following delivery. Students will be required to perform in a range of assessment tasks including and not limited to; Written Questions, Project, Case Studies, Assignment, Demonstration / Observation and Role plays.

Course Credit

Course Credit is the value assigned for the recognition of equivalence in content and learning outcomes between different types of learning and/or qualifications. Course Credit reduces the amount of learning required to achieve a qualification and may be through Credit Transfer (CT) and/or Recognition of Prior Learning (RPL).

Students may apply for RPL or Credit transfers for any unit in which they can successfully demonstrate competency.


Course Structure

 Core Units

·         BSBMKG555- Write persuasive copy

·         BSBPMG430- Undertake Project Work

·         BSBMKG552- Design and develop marketing communication plans

.         BSBMKG542 - Establish and monitor the marketing mix

 .        BSBMKG541 - Identify and evaluate marketing opportunities

 Elective Units

·         BSBMKG543-  Plan and Interpret market research

·         BSBMKG545- Conduct Marketing Audits

·         BSBCMM511 - Communicate with influence

·         BSBOPS504 - Manage business risk

·         BSBOPS505 - Manage organisational customer service

·         BSBPEF501 - Manage personal and professional development

·         BSBMKG544 - Plan and monitor direct marketing activities




Fees and Intake Dates

For fees and intake dates please click here for more info.


Next Steps

This course will qualify successful graduates to carry out Marketing Specialists roles. Students may enrol in further studies in Advanced Diploma of Marketing and Communication offered at Australis Institute.